With the financial support of Bureau of Energy Efficiency (BEE), MoP, Govt. of India, Assam State Designated Agency launched various campaigns to raise awareness about energy conservation among the public. According to the guidelines laid down by the Ministry of Information and Broadcasting, media campaigns through electronic, outdoor and print media were carried out through the Directorate of Advertising & Visual Publicity (DAVP) and the National Film Development Corporation of India (NFDC). In order to create awareness about Energy Conservation and spread it among masses for wider coverage, BEE has undertaken several activities in Print, Electronic, Social, and Outdoor Media.